Developed the brand and creative direction for Spring Creek Apothecary. The goal was to capture the holistic serenity of the Sonora Desert.
calm - approachable - genuine
My Client wanted the brand to establishes a calm, clean, natural esthetic that reflects it's desert setting. I led the entire brand creation process, from brand identity and creative direction to visual storytelling. The Brands color palette is made of muted sage green and dusty terracotta accents evoking the natural flora and clay earth found in the arid environment of the desert. Together, these colors create a harmonious and tranquil atmosphere, echoing the peace and stillness of the desert landscape. SPring Creek's brand infuses the apothecary with a sense of calm, balance, and natural beauty, aligning perfectly with its purpose of offering healing and wellness in the midst of the desert's vast and peaceful expanse.
