Developed the brand and creative direction for Beardy Mcbeardface. The goal was to stand out and establish itself as an alternative to the overly macho male brands.
APPROACHABLE - FUN - ADVENTUROUS
Beardy McBeardface is a monthly beard care subscription box. My client wanted to avoid the toxic masculinity side of being a man, and wanted to appeal to the more fun adventurous spirit of manliness. I came up with a fun character that isn't threatening but easy going and down to earth. The brand stands out against the more heavy footed branding that is often associated with products geared towards men. The goal was to make the product more approachable to everyman. This was achieved by using a more playful typeface and energetic color palette. From there I developed the face of the brand a cheerful character with a great beard.
